Can Asians Save Classical Music?
Orchestras (and audiences) get more Asian-American every year.
… there is one group that still likes classical music and, what’s more, pays to hear it performed: Asians. Of Asian-Americans ages 18-24 responding to the same survey, 14 percent reported attending a classical concert in the past year, more than any other demographic in that age group. Despite classical’s deserved reputation as the whitest of genres, Asian attendance rates match or surpass the national average up through the 45- 54 age range. To put it one way, the younger the classical audience gets, the more Asian it becomes. To put it another, the only population that is disproportionately filling seats being vacated by old people dying off is Asians.