How Do You Run a News Portal?

Tim Carmody

ABC News President Ben Sherwood, left, and Ross Levinsohn, Yahoo’s Executive Vice President of Americas, address a news conference in New York, Monday, Oct. 3, 2011. Photo: Richard Drew

First thing Monday morning Yahoo and ABC News announced a new distribution deal — familiar stuff, albeit between two big partners. It will encompass gems from the TV network’s global news and politics coverage, involve the broadcast anchors and star correspondents, include original online content, inspire the occasional collaboration, all served up directly to Yahoo’s massive audience on desktops and mobile devices everywhere.

At a press conference Yahoo’s Ross Levinsohn and ABC News’ Ben Sherwood touted the huge online readership of Yahoo.com, repeatedly mentioning the portal’s 25 million daily and 100 million monthly visitors. “That reach can’t be replicated in any other medium,” Levinsohn said.

But a funny thing happened just before the Yahoo/ABC press conference: AOL’s The Huffington Post released its monthly traffic numbers, showing 37 million unique visitors in September and over one billion page views.

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