Amazon Opens Fire
The new Kindle is a tablet for the masses.
Jeff Bezos introduces the Kindle Fire, Amazon’s entry into the tablet marketTo just about any criticism of its new Kindle Fire tablet, Amazon has a two-word answer. It doesn’t come with 3G Internet access? It’s $199. It doesn’t take pictures? It’s $199. It won’t immerse you in HD-rendered scenery as you race a virtual Bugatti through the streets of Tokyo at 180 mph? It’s $199.
It’s a potent pitch. Wax all you want about the superior look and feel and the gee-whiz specs of Apple’s iPad. The reality is that there are a lot of people out there who can’t justify plopping down more than $500 for a shiny toy they don’t really need. But $199 for a shiny toy you don’t really need? Now you’re talking.