Music Bloggers Hack Record Industry by Launching Indie Labels

Angela Watercutter

Tom Krell of How to Dress Well records his EP for Love Letters Ink, the indie record label run by music video blog Yours Truly.
(Photo: Nate Chan/Yours Truly)

For Tom Krell, his latest record is extremely meaningful. Krell, who records as How to Dress Well, created the EP as a tribute to a friend who died last year. It’s an orchestral reimagining of music Krell previously released, inspired by the kindred spirit he lost.

As a collection of music, How to Dress Well’s Just Once is a tragically magnificent remembrance. It’s intimate. And that intimacy makes the way the record is being released meaningful as well.

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