A Paywall That Pays Off

Lynda.com’s Quality Content Farm is Educational

Ryan Singel

Imagine a website that publishes such useful information that about 1 million people have been willing to pay a $25 monthly access fee.

No, it’s not the New York Times — which only has about 100,000 paid digital users — it’s Lynda.com, a video tutorial site that’s quietly grown into an online empire without taking a dime or $41 million in venture capital.

Lynda.com features high-end how-to content, with more than 1,000 courses including tutorials on the Ruby on Rails programming language, search engine optimization, basic business software such as Excel and digital photography.

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