Farewell to the Moleskine?

Michael Parsons

I always remember one of the editors on a Silicon Valley start-up I worked at who was so defiantly digital that he had nothing on his desk but his Mac and a gnarled, aggressive piece of wrought iron sculpture. The message was simple: “I’m digital. I don’t do paper. So don’t even think about putting any paper on my desk.”

It’s a noble aspiration: being truly digital means no trees die, your information is searchable, sortable, and safely stored in the cloud. We now have access to great tools such as Evernote, Dropbox, and Google’s suite of applications, which means that stuff you care about can accessible to you on almost any device and location; on your phone, tablet, and desktop, at home, at the office, and on the move.

Yet paper survives. The default prop of the digital chic is still the Moleskine notebook. Paper is elegant, simple, and quick. If you’re in a meeting you can open that notebook and scribble a few points down in the time it takes someone else to unlock their iPad screen. I still use a Moleskine for data capture because it just works: it doesn’t freeze, run out of power, or crash, it’s light, portable and easy to use.

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