12 Lust-Worthy Toys From Bike Fest

By John Bradley

Shimano

With something like 50 bike races — road and mountain — spread over four days, the Sea Otter Classic has become the unofficial kickoff to the U.S. cycling season. It has also, between the racing and the beer tents, become an important quasi-trade show for the bike industry, with demos, meetings and major product launches. For bike geeks, no event can match Sea Otter’s mix of racing action and pure gear porn.

Of course, we’re not racing (have we mentioned the beer tents?). We’re prowling the festival grounds in search of product highlights. Here are some of the standouts from our first afternoon at the show, from the likes of Shimano, Santa Cruz, SRAM and Ibis.

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