Motorola Xoom, Atrix Too Pricey for the Public

By Mike Isaac

Motorola’s Xoom remains the Android tablet to beat, but the high price may be scaring off the public. Photo: Jon Snyder/

Motorola’s 2011 Android lineup looked like it would give Apple a run for its money. But high prices and second-place product reviews may be defeating Motorola while its feet are barely out of the blocks.

Sales trends for Motorola’s Xoom tablet and its Atrix smartphone have been “disappointing,” according to James Faucette, analyst for research firm Pacific Crest. Faucette doesn’t provide any specific numbers, and Motorola hasn’t released sales figures, but analysts from Deutsche Bank are estimating the sales of the Xoom at 100,000 units sold within the tablet’s first month-and-a-half of availability, according to a Dow Jones wire report. Compare that to the 300,000 iPads sold on Day One of the tablet’s release a year ago.

Price is a big problem for Motorola. Consumer Reports ranked Motorola’s $800 3G, 32-GB version of the Xoom as equivalent to the 3G, 32-GB version of Apple’s first generation iPad, which goes for $580. Apple’s recently debuted iPad 2 topped Consumer Reports’ list of the 10 most-promising tablets.

However, the Xoom still remains the most viable competitor to the iPad 2, says Consumer Reports. Both tablets boast 10-inch screens, 3G and Wi-Fi capability, but the magazine concedes that the Xoom offers a few features the iPad 2 doesn’t — e.g., a built-in memory-card reader and Flash support.

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