‘Game On’ for In-Car Mobile

By Chris Preuss

One quick stroll around this year’s Consumer Electronics Show made clear it’s “game on” for in-car connectivity, as mobile devices collide head-on with the automobile. But if you think this is about telling your dashboard, “Play ‘White Stripes,’” you’re missing the point.

The reality is that automotive connectivity will come in several flavors, and those data and voice pipes will connect to the cloud and provide all manner of service, productivity, safety and entertainment possibilities.

Ford legitimately caught the industry sleeping at the switch when it launched the Sync in-vehicle connectivity system in late 2007. Not only was it a major leap on the technological front, it was one of the best automotive marketing plays since the Toyota Prius.

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