Doc Searls

on the Internet, networks, and constant disruption.

By Parag Khanna

One of the world’s first and most prolific bloggers, Doc Searls has always been at the forefront of digital strategy. His book The Cluetrain Manifesto remains a landmark guide for business strategy in an age of networks. On the sidelines of the Gottlieb Duttweiler Institute conference in Zurich, Searls, now a fellow at the Berkman Center for the Internet & Society at Harvard, talks about Facebook, Twitter, and Al Jazeera’s role in the Mideast uprisings, whether the Internet can triumph in China, and applying his phrase "markets are conversations" to an age where consumers should manage vendors rather than the reverse.

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