5 reasons your website isn’t attracting leads

– Lisa Barone

So, what are your big Internet marketing plans for the New Year? Will you be investing more in social media? Will you start blogging? Will you take a more proactive stance with self-promotion? Whatever your online marketing plans, the end goal is likely to attract more people to your website in the hopes that the influx of new eyes will translate into new customers, new leads and new opportunities for your business. However, you won’t be able to do any of that if your Web site is turning people off, instead of turning them on.

Below are some very common reasons small and medium-sized business (SMB) websites fail to attract customers and how to avoid falling prey to them.

1. There’s no conversion path in place. …

2. There’s no sign of life. …

3. It’s all about you. …

4. People can’t find you.

Is it accessible? …

Is it properly SEO’d? …

5. There’s no POD.

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